The Entryway
A curved kinetic entryway for the Theory of Everything store, Hyderabad—designed as a moving architectural threshold that transforms the entrance into an immersive, ever-evolving experience of motion, light, and form.
The Entryway is a custom-designed curved kinetic installation created as the primary point of interaction for the Theory of Everything store in Hyderabad. Conceived as a dynamic architectural threshold, the installation introduces visitors to the brand’s philosophy—where curiosity, motion, and thoughtful design intersect.
Developed in collaboration with architect Mr. Amit (Gurgaon), the structure merges fluid geometry with precision engineering. Its curved form is articulated through subtle kinetic movement, allowing the installation to shift and respond to changing light conditions, viewer perspective, and time. Rather than functioning as a static facade element, the entryway becomes a living surface—constantly evolving and engaging.
Beyond its visual impact, the kinetic entryway creates a memorable transition from the street into the retail environment, heightening anticipation and setting the tone for the spatial experience within. It stands as both an architectural statement and an experiential gateway, embodying the brand’s pursuit of innovation and design-led storytelling.
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